Key responsibilities

• Built and maintained the brand identity system: logo, color, typography, iconography, photography/illustration style, and motion principles

• Owned a scalable design system spanning marketing and product, with reusable components, tokens, and documentation

• Partnered with product, UX, marketing, and engineering to keep brand execution consistent across web, product, sales, and events

• Led creative for campaigns, digital ads, sales collateral, and social content

• Applied brand principles to product UI, balancing visual identity with usability and accessibility

• Directed photoshoots, illustration, and motion projects; mentored junior designers

• Wrote brand guidelines, audited usage, and trained teams to keep execution on-brand

• Ensured accessibility (WCAG) and localization across global markets

• Managed priorities, timelines, and stakeholder communication across the rebrand rollout